I Scream for Ice Cream
What’s better than licking your favorite ice cream cone on a hot day and enjoying some rides? This icon series was the start of a fun way to get people to find the best ice
cream shop when entering the craziness of an amusement park. This guerrilla
advertising campaign resulted in showing the long tongue from the logo
design and transposing it winding around the amusement park ground.
Guests will be lead right to Lickity Split Ice Cream Shop.
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